StepByStep25.pdf

PASaPASFr25.pdf

ECAIT25.pdf

next Erasmus+ deadline for short-term projects (KA121 AND KA122):

<ul><li>Your CV or portfolio</li><li>Motivation letter</li><li>Own laptop for work</li><li>Ability with drawing or photography</li></ul>

What i need to apply?

Learn to recognise the architectural brand of buildings and the evolutionary process represented in the projects of Andrea Palladio. The course introduces students to Brand Design Strategy and the use of the Personal Construct Psychology (PCP) model within the architectural design studio. Through field trips to a number of Palladio&#39;s architectural sites in the region of Veneto, students will explore and understand the architectural design process of branding, in both theory and practice.

<ol><li>Architectural Students</li><li>Urban Planners</li><li>Designers and Artists</li></ol>

Branding inArchitecture

Right

FAQ

Architectural Theory and Practice

The Personal Construct Methodology

Strategic design and city branding

Visits to La Biennale, San Giorgio Maggiore, Vicenza, Ville Venete

Group studio work, peer-to-peer learning

YOU WILL LEARN

PROGRAMME

Andrea Palladio can be seen as a brand design strategist of universal influence shared his innovative products of classical images into an architectural brand that was relevant to the cultural contexts of his time and remains evolving to the present

QUOTE

Short courses in Art, Architecture & Design during the Venice Biennale in Italy. Receive insider knowledge, advance your career and learn about the cultural cluster of Venice.

Designing for an architectural brand

Cristina is the Venice Cultural Heritage Expert. She specialises in offering a multifaceted experience of Venice, given at a slower pace; one that incorporates the history and the stories of this singular city in a way that brings the past alive. She has worked for UNESCO, and written a book on Venice Master Artisans, along with a number of articles for other books and magazines.

Dr Ahmed Agiel is currently Assistant Professor of Architectural Engineering at the United Arab Emirates University (UAEU). Before joining UAEU he worked as a faculty member at the University of Tripoli, Libya. He obtained his PhD from the University of New South Wales, Sydney, Australia, one of Australia’s leading research universities. Before joining the UNSW, he completed his Masters degree, in Strategic Design, from the Polytechnic of Milan, Milan, Italy. Dr Agiel received his B.Sc. degree in Architecture and Urban Planning from the University of Tripoli.His research focuses on architectural theory and practice with a special interest in understanding the nature of meaning in architecture and environmental psychology. He is working on a book entitled: Dubai: Excellent Architectural Heritage for Future Generation’s Health and Wellbeing.

is an architect and urban planner. He holds an M.Arch from Lebanese University and a dual Master&#39;s degree in Urban Planning and Policies from the University IUAV of Venice and from Tongji University Shanghai, China. He has diverse experiences in the Middle East, China, and Europe in architecture and urban planning with a focus on environmental planning and policies, coastal resilience, waterfront regeneration, the health of cities, and cultural development. He is currently a researcher at the Planning Climate Change Lab at IUAV focusing on land-sea interaction, maritime spatial planning, and ocean literacy. Hadi also assists in lecturing at IUAV in the new master’s program of Urban Planning for Transition and MA in Architecture in courses of “City Dynamics and Economics” and “Lab in Spatial Planning for Climate Change”. Since 2018, Hadi has worked at the European Cultural Centre in Venice, Italy in the organisation of architecture and urban planning exhibitions, establishing partnerships with international research centres, universities and institutions. He is also one of the lead coordinators of conferences such as Shaping the City Forum.

Ala is Ph.D. Candidate in the Architectural Engineering Department of the United Arab Emirates University. He is working on a new teaching framework for the image of the design within the architectural design studio.

Alexandra&#39;s expertise lies in forging strategic collaborations, driving innovation, and enhancing education and cultural exchange. WIth over a decade of experience, she led teams in the Netherlands, Italy, China, Egypt, Saudi Arabia, and India, working directly with Ministries of Education. Before joining the Academy, she spearheaded partnership development in Elsevier, establishing collaborations worldwide. She studied at the Free University in Brussels and Columbia University in New York. She speaks Dutch, English and Italian.

EXPERTS and LECTURERS

INCLUDES:<ul><li>Classes and tuition in a Venetian Palace</li><li>Course materials, study files, maps, notebooks, pens etc.</li><li>Tickets to museums and exhibitions that are part of the schedule</li><li>Visits to architectural sites in Venice and Veneto</li><li>Peer-to-peer learning, presentations, sharing, critiques</li><li>Working and networking with international participants</li><li>Visits to European Cultural Centre exhibitions</li><li>Welcome and graduation events</li><li>Personalised graduation certificate</li><li>A list of recommended hotels and restaurants. </li><li>NB. Not included: flights, accommodation and food </li></ul>

TUITION FEE

UAEU - United Arab Emirates University

Recognise the architectural brand of buildings and the evolutionary process represented in the projects of Andrea Palladio.

Andrea Palladio architectural brand

Develop visual scenarios of architectural meaning, and design concepts

Visual Scenarios

Design an architectural brand based on locally selected visual scenario as an ideal future image for the City of Venice.

Your own brand design

Effectively communicate the analysis and concept of brand design, verbally, visually, graphically and technically.

Effective communication

Coordinate work in a group and individually to overcome differences of opinions, using the Repertory Grid Technique (RGT).

Team work

WHAT YOUwill GET

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