Branding in

Architecture

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Learn to recognise the architectural brand of buildings and the evolutionary process represented in the projects of Andrea Palladio. The course introduces students to Brand Design Strategy and the use of the Personal Construct Psychology (PCP) model within the architectural design studio. Through field trips to a number of Palladio's architectural sites in the region of Veneto, students will explore and understand the architectural design process of branding, in both theory and practice.

  1. Architectural Students
  2. Urban Planners
  3. Designers and Artists

WHAT YOU

will GET

Andrea Palladio architectural brand
Recognise the architectural brand of buildings and the evolutionary process represented in the projects of Andrea Palladio.
Visual Scenarios
Develop visual scenarios of architectural meaning, and design concepts
Your own brand design
Design an architectural brand based on locally selected visual scenario as an ideal future image for the City of Venice.
Effective communication
Effectively communicate the analysis and concept of brand design, verbally, visually, graphically and technically.
Team work
Coordinate work in a group and individually to overcome differences of opinions, using the Repertory Grid Technique (RGT).

EXPERTS and
LECTURERS

Ahmed - Agiel
Assistant Professor at UAEUAhmed Agiel
About
Ala' - Albdour
UAEUAla' Albdour
About
Hadi - El Hage
IUAV University in Venice / ECCHadi El Hage
About
Cristina - Gregorin
Venice Cultural Heritage ExpertCristina Gregorin
About
Jon - Lang
Emeritus Professor at UNSWJon Lang
About
Managing Director, Co-FounderAlexandra Laqueur
About
Riccardo - Maistrello
Business, Career, and Innovation CoachRiccardo Maistrello
About

PROGRAMME

YOU WILL LEARN

Architectural Theory and Practice

The Personal Construct Methodology 

Strategic design and city branding

Visits to La Biennale, San Giorgio Maggiore, Vicenza, Ville Venete

Group studio work, peer-to-peer learning

TUITION
FEE

1650€1,3 or 6 monthly instalments.

INCLUDES:

  • Classes and tuition in a Venetian Palace
  • Course materials, study files, maps, notebooks, pens etc.
  • Tickets to museums and exhibitions that are part of the schedule
  • Visits to architectural sites in Venice and Veneto
  • Peer-to-peer learning, presentations, sharing, critiques
  • Working and networking with international participants
  • Visits to European Cultural Centre exhibitions
  • Welcome and graduation events
  • Personalised graduation certificate
  • A list of recommended hotels and restaurants.
  • NB. Not included: flights, accommodation and food
What i need to apply?
2024
14.0725.07

FAQ

Visa request
Do I need an English test to join the studio?
Is the course two weeks?
MY PROMO CODE DOES NOT SEEM TO WORK. WHAT SHOULD I DO?
What about accommodation?
Other answers
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